Wrench.
Initializing systemsPrecedent Systems
00
Founder, Precedent Systems
Trade + code, same hands
Every system runs on my business first

Apprentice by day. systems builder by night.

Right now, a homeowner is calling a business like yours. Nobody answers. The whole crew's on jobs, so they hire the next name on Google. A four-figure job, gone in under a minute, never even logged. I'm a Fargo tradesman who got sick of watching it happen. So I build the systems that answer in under 60 seconds, follow up for weeks, and book the job. They run on my own business first, so if anything breaks, it breaks on me.

Book a free audit → Find your leak →
Speed-to-lead Missed-call textback 24/7 follow-up Review engine Built in Fargo
01 / The day

I don't study your problem.
I live inside it.

Marketing agencies build funnels from an office chair. I clock into a trade every morning, so I've seen exactly where the money leaks out. Scroll through one day. Yours probably looks the same.

6:45AM
On the job

Boots on. Tools out.

I see the same chaos your crew sees: the schedule slipping, the callbacks piling, the owner doing three jobs at once before lunch.

SCENE 1 / 4
2:02PM
The leak

A lead calls. Nobody answers.

Everyone's under a sink or on a roof. The customer doesn't leave a voicemail. They call the next name on Google. A remodel lead can be five figures. Gone in under a minute, and nobody even knows it existed.

SCENE 2 / 4
5:30PM
The pile-up

Quotes sit. Follow-up never happens.

The owner gets home wiped out. Three estimates unsent, two leads never called back, zero review requests. Not lazy. Buried. Every trade business I've seen runs like this.

SCENE 3 / 4
9:00PM
The build

I build the thing that catches it all.

Nights and weekends: systems that answer in 38 seconds, follow up for weeks, and ask for the review every single time. Then I run them on my own business to prove they hold.

SCENE 4 / 4

Most agencies guess at your problem. I live it, and every system I sell runs on my own business first. If it breaks, it breaks on me. Not on you.

02 / Precedent Systems

Four pillars. One machine
that never sleeps.

Precedent Systems is my consultancy. One job: catch every lead your business generates and convert it while your competitors are still checking voicemail.

01

Visibility

Your Google profile, listings, and local presence tuned so you're the first call, not the third. The phone rings without a dollar of ad spend.

→
02

Lead Capture

Missed call? The lead has a text in 38 seconds. Web form? Instant, qualified reply. 78% of customers hire whoever answers first. With this running, that's always you.

→
03

Follow-Up

Most quotes die from silence, not price. Automated sequences chase every estimate for weeks, politely and relentlessly, until the job books or the lead says no.

→
04

Reputation

Every finished job triggers a review request at the moment the customer's happiest. Your rating climbs while you sleep, and rating is what wins the click.

→
The rule I don't break: every system I sell runs on my own business first. Twilio, Brevo, Make: the exact same stack, catching my own leads, before it ever touches yours.
Google / "plumber near me"
Your Business · #1 result★★★★★ 4.9 (112)Open · Responds in minutes
Missed call / 2:14 PM
Hey, this is Precedent for Hartwell Remodeling. Saw we missed your call. What can we help with?Sent automatically · 38s later
Wow that was fast. Need a kitchen quote
Quote #1042 / auto sequence
✓ Day 1 · quote delivered ✓ Day 3 · friendly nudge sent ✓ Day 7 · "still interested?" ● Day 9 · JOB BOOKED
Job closed / review request fired
"Fast, clean, showed up when they said."★★★★★New Google review · 2 hours after job close
03 / The proof

Watch it work.
Unedited.

Everybody says their system is fast. Here's mine on a stopwatch: a form fires, the text lands in under 60 seconds, the lead hits the database. One take, no cuts, no mockups. The exact system that would run under your name.

PROOF / HARTWELL DEMO · SPEED-TO-LEAD TALLY → MAKE → TWILIO → NOTION
04 / The diagnostic

Where do your
leads die?

Four questions, 60 seconds, brutally honest. Nobody sees your answers but you. At the end you'll know exactly which pillar is bleeding money, and what it's costing you.

05 / Pricing

Setup + monthly.
No surprises.

Half the setup up front, half at go-live. Month-to-month after the build. No long contracts,, and every system is yours if you ever leave. Numbers on the table because you'd ask anyway.

3 founding spots · priority build + direct line to me
Lite

Solo operators and new shops. Get the foundation running.

$1,500setup
then $497/mo
  • Visibility pillar: Google profile + local SEO
  • Missed-call text-back in under 60 seconds
  • Web form → instant SMS reply
  • Review request automation
  • Monthly performance report
Start with Lite →
Most chosen
Pro

Established shops with a real schedule. The full machine.

$2,500setup
then $997/mo
  • All four pillars, fully built
  • Two-way SMS inbox, no lost threads
  • Custom follow-up sequences that chase every quote
  • Calendar sync + booking flow
  • Negative review filter (private, before Google)
  • Monthly strategy call
Book the audit →
Elite

Multi-truck or multi-location. Custom-built end to end.

$3,500+ setup
then $1,500/mo
  • Everything in Pro, custom-tuned
  • Multi-location / multi-truck routing
  • Advanced reporting
  • White-glove migration from your current tools
  • Quarterly business review
  • Direct line to the founder
Talk it through →

Every tier includes the 60-day money-back guarantee and 50/50 payment terms: half to start, half when your system goes live. If it doesn't pay for itself, you don't pay.

60Day refund

If it doesn't move the number,
you don't pay.

60 days after launch, if the system hasn't measurably moved your booked-job count, response time, or review velocity, your full setup fee comes back. No questions, no carve-outs, no fine print. The risk sits on my side of the table, because the system runs on my own business first.

06 / Questions

Everything you'd ask on a call.

How do I know this works for my type of business?+
The pillars work for any service business with a phone, a calendar, and customers. Roofing, remodeling, HVAC, plumbing, landscaping, med spas. Same loop, different messaging. I tune it for your trade on the kickoff call.
Why should I trust a tradesman in Fargo to build this?+
Because I'm in the field, not in an office. I clock into a trade every morning and I've watched jobs die from missed calls and forgotten quotes with my own eyes. The systems I sell are the systems I wished existed on the truck, and they run on my own business before they ever touch yours.
Do I need to switch off my current tools?+
Usually no. The system layers on top of what you already use: Jobber, Housecall Pro, or even just Google Calendar and a spreadsheet. Nothing gets ripped out on day one.
What if I don't have a website yet?+
A simple lead-capture page comes with the build at no extra cost: service area, contact form, click-to-call. Not a 30-page brochure, but enough to convert traffic. Most shops don't need more than that.
What happens after the 60 days?+
Month-to-month, cancel with 30 days' notice. Everything I build is yours: phone numbers, customer data, review accounts. Nothing gets held hostage. If you leave, you get the keys and a written handover doc.
How fast do results actually show?+
Lead response time and missed-call recovery are immediate. Day one.. Review velocity shows in 2–3 weeks. Local visibility takes 30–90 days depending on your competition. The 60-day guarantee covers all of it.
Can I see the system before I commit?+
You already can. The unedited demo is right up the page, running on a stopwatch. On the call I'll walk you through the live build: the booking flow, the SMS sequences, the review automation. No slide deck, no pressure.
0sec

Average response time my speed-to-lead system hits, day or night.

0%

Of customers go with the business that responds to them first.

24/7

Your system answers at 2am on a Sunday. Your competitors don't.

0days

Money-back guarantee. If it doesn't pay for itself, you don't pay.

07 / The journey

I build everything in public.

Every system, every win, every lesson from the trade, documented. Watch the work before you ever book a call. No highlight reel. Receipts.

TikTokTikTok Daily builds & trade life → InstagramInstagram Behind the systems → YouTubeYouTube Long-form breakdowns →

Stop leaving jobs
on the table.

30 minutes. I map exactly where your leads are dying, what it's costing you every month, and hand you the findings, whether you hire me or not. No pitch deck, no pressure, no invoice.

Book the free audit →
60-day money-back on every build · 3 founding spots · Fargo, ND & remote
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