Precedent systems
Compiling shaders
0%
Built in Fargo, ND · Founder is a working plumber · No agency markup

Run your tradelike a tech company.

Booking, follow-up, and reputation systems built for HVAC, plumbing, gyms, and landscaping. One platform. Less chaos. More revenue.

Book a 15-min call →See the system
✓ Live in 14 days
✓ 60-day guarantee
✓ No long contracts
Booking automationFollow-up sequencesReputation on autopilotLead capture 24/7SMS + email nativeBuilt for the tradesBooking automationFollow-up sequencesReputation on autopilotLead capture 24/7SMS + email nativeBuilt for the tradesBooking automationFollow-up sequencesReputation on autopilotLead capture 24/7SMS + email nativeBuilt for the tradesBooking automationFollow-up sequencesReputation on autopilotLead capture 24/7SMS + email nativeBuilt for the trades
The honest comparison

Two ways to run a service business.

Most shops run on duct tape — a phone, a notepad, a Yelp account, and a hope. The other way is a system that works while you're under a sink.

The duct tape way

Phone, paper, prayer

  • Missed calls go to voicemail and stay there
  • Quotes written on the back of envelopes
  • Reviews happen by accident, when someone remembers
  • Schedule lives in your head until it doesn't
  • Marketing is "tell my neighbor"
  • Customer texts get lost in 600 unread messages
  • You work weekends to catch up on paperwork
The Precedent way

One system. Self-running.

  • Every call answered or auto-replied within 30 seconds
  • Quotes built and sent from the truck in under 90 seconds
  • Review requests fire 24h after every job — automatically
  • Calendar synced to your phone, dispatch, and customers
  • Local SEO, Google profile, and review velocity dialed in
  • Two-way SMS in one inbox that doesn't lose threads
  • You go home at 5 because the system already closed the loop
The 4-pillar system

Every part of the loop, handled.

Visibility, capture, follow-up, reputation. The four moves that turn a trade business into a machine.

01 / Visibility

Show up first.

Local SEO that actually moves rankings. Google Business Profile dialed. Map pack presence in your service area within 30 days.

  • Google Business optimization
  • Service-area map pack ranking
  • Schema markup + technical SEO
  • Geo-targeted landing pages
02 / Capture

Catch every lead.

Web forms, missed-call text-back, after-hours auto-responder. If someone reaches out, they hear from you in 30 seconds — no exceptions.

  • Missed-call → text in 30s
  • Web form to SMS in real time
  • After-hours auto-replies that book
  • Lead routing to the right tech
03 / Follow-up

Close the loop.

Automatic quote follow-ups. Appointment reminders that cut no-shows in half. Win-back sequences for old customers who went quiet.

  • 3-touch quote follow-up sequence
  • SMS appointment reminders
  • Win-back for customers 6mo+ silent
  • Two-way inbox that never drops
04 / Reputation

Stack the stars.

Review requests fire 24h after every completed job. Negative feedback gets filtered before it hits Google. Watch your rating climb week over week.

  • Auto review request post-job
  • Negative feedback filter (private)
  • Google + Facebook + industry sites
  • Monthly reputation report
The 14-day build

Live in two weeks.

From kickoff to launch in 14 days. No 6-month timelines. No "we'll get to it." We build, you approve, we ship.

i.Day 1

Kickoff call (60 min)

We cover your service area, current pain points, what tools you're already using, and where calls are leaking. By the end, we have a punch list.

ii.Days 2–4

System build

Booking flow, capture forms, follow-up sequences, review automation. We build it, test it, then break it on purpose to make sure it holds.

iii.Days 5–10

Migration + testing

Phone numbers ported, calendar synced, your existing customer list loaded. Live in shadow mode for 5 days while we tune messaging and timing.

iv.Days 11–14

Go-live + training

Switch flipped. 90-min training session for you and the team. Loom library covering every workflow. We're on call for 30 days post-launch.

0
Days to live
0s
Lead response time
0
Day money-back
4.9★
Avg client rating
Pricing

Setup fee + monthly. No surprises.

Three tiers depending on how much we automate. All include the 14-day build, the 60-day guarantee, and 30 days of post-launch support.

Lite

Solo operators or new shops. Get the foundation running.

Setup
$1,500

Then $497/mo retainer

  • Visibility pillar (SEO + GBP)
  • Missed-call text-back
  • Basic web form to SMS
  • Review request automation
  • Monthly performance report
  • Email support
Get started →
Pro

Established shops with a real schedule. The full system.

Setup
$2,500

Then $997/mo retainer

  • All four pillars, fully built
  • Two-way SMS inbox
  • Custom follow-up sequences
  • Calendar sync + dispatch view
  • Negative review filter
  • Monthly strategy call
  • Priority support (12h response)
Book a call →
Elite

Multi-truck or multi-location operations. We custom-build.

Setup
$3,500+

Then $1,500/mo retainer

  • Everything in Pro, custom-tuned
  • Multi-location / multi-truck routing
  • Advanced reporting + cohort views
  • White-glove migration from your CRM
  • Custom integrations (QBO, ServiceTitan)
  • Quarterly business review
  • Direct line to Frankie
Talk through it →

All tiers include the 14-day build, 60-day money-back guarantee, and zero long-term contracts. Cancel month-to-month after the build period.

60
Day refund

If it doesn't move the number, you don't pay.

60 days after launch, if the system hasn't measurably moved your booked-job count, response time, or review velocity — your full setup fee is refunded. No questions, no carve-outs, no fine print. The risk is on us because the system works.

Common questions

Everything you'd ask on a call.

How do I know this works for my type of business?
The pillars work for any service business with a phone, a calendar, and customers. HVAC, plumbing, electrical, landscaping, gyms, cleaning, painting, roofing — same loop. The implementations differ in messaging and timing. We tune for your trade on the kickoff call.
Why should I trust someone in Fargo to build this for me?
Frankie's a working plumber, not a tech-bro consultant who's never been on a job site. The systems we build are the systems we wish we had on the truck. That's why they ship in 14 days and that's why they actually get used after launch.
Do I need to switch off my current tools?
Usually no — we layer on top of what you already use (Jobber, Housecall Pro, ServiceTitan, even just Google Calendar + a spreadsheet). The Pro and Elite tiers can fully replace older CRMs if you want, but it's not required.
What if I don't have a website yet?
We can include a simple lead-capture site with the build at no extra cost — landing page, contact form, service area, before/after gallery. Not a 30-page brochure site, but enough to convert traffic. Most clients don't need more than that.
What happens after the 60 days?
Month-to-month. Cancel anytime with 30 days' notice. The systems we build are yours — phone numbers, customer data, review accounts. We don't hold anything hostage. If you leave, we hand over the keys and a written transition doc.
How fast do clients actually see results?
Lead response time and missed-call recovery are immediate — the first day the system goes live. Review velocity shows up in 2–3 weeks. Local SEO and map-pack ranking take 30–90 days depending on competition. The 60-day guarantee covers all of it.
Can I see the system before I commit?
Yes — book a 15-minute call and we walk through a live demo of an HVAC implementation. You'll see the actual booking flow, the SMS sequences, the review automation, the dashboard. No slide deck, no sales pressure.

Stop running on duct tape.

15-minute call. We figure out if it's a fit. If yes, we ship in 14 days. If no, you got a free strategy call. Either way you leave with a punch list.

✓ Replies within 12h
✓ No sales pressure
✓ Frankie answers personally