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The Precedent standard

More conversations.
Fewer missed leads.

Lead response, automated follow-up, and custom websites for contractors. Keep new inquiries moving while you focus on the job.

Book a discovery call Explore our services
Respond fasterStart the conversation
Follow throughKeep leads moving
Stay connectedKeep your team informed

Lead response in action

Stay on the job.
Stay in the conversation.

When a new inquiry arrives, Precedent starts the conversation and keeps it moving. You get the details when a lead is ready for your attention.

  1. 01

    A new lead comes in

    Your website captures the request, even while you’re busy.

  2. 02

    The conversation starts

    A timely reply helps qualify the job and establish the next step.

  3. 03

    You know who to call

    An alert brings the opportunity and its details straight to you.

Find your lead-response plan
2:02

2:02

Saturday, September 5

0.0s
Illustrative demo · sample leads and response times

Why Precedent

Built around how contractors actually work.

You do not need another tool that creates more work. Precedent builds practical systems around the way your business already operates—then makes the important parts faster, clearer, and easier to manage.

Less chasing. Fewer missed opportunities. One system your team can actually use.

01

Speed where it matters

New leads receive an immediate, consistent response while their interest is still high.

02

Built for your business

Your system follows your real workflow, your services, and the way your team handles customers.

03

Everything connected

Website forms, follow-up, alerts, and lead tracking work together instead of living in separate places.

Pricing

Choose the right system for your business.

Compare lead-response packages below. We can also discuss custom websites and broader business automation on your discovery call.

Before you get started

A few things
you might be
wondering.

Your tools. Your customers. Your next step. Here’s where Precedent fits in.

01Will this work with my current website and CRM?

Precedent’s lead-response systems connect website inquiries with qualification, follow-up, alerts, and lead tracking. Compatibility depends on the tools you use and the integrations they support.

Bring your website link and CRM name so we can identify what can connect and where a custom workflow may be needed.

Built around your workflow
02What happens when a lead replies?

The system follows the qualification and follow-up workflow configured for your business. It gathers the job details and keeps the conversation organized in your lead tracking.

Plans with hot-lead alerts notify your team when an inquiry meets your qualification criteria, so you know who needs a real conversation.

Watch the example
03Can the messages sound like my business?

Personalized messaging is part of the Pro offering. Your services, the customer’s inquiry, and the next step help shape a relevant response.

Share examples of how you talk to customers, along with the questions you normally ask, to guide the wording and qualification flow.

Personalized SMS · Pro + Elite
04What’s involved in getting started?

Start with your lead sources, services, current tools, and what happens after a new inquiry arrives. Those details help define the right package and the connections your system needs.

Setup requirements and launch timing need to be confirmed for your project.

Compare the packages
05How are project terms agreed?

Before work begins, the scope, fees, timeline, cancellation arrangements, and any guarantee need to be confirmed in a written service agreement. Booking a discovery call does not purchase a package or commit you to a subscription.

Review refunds & cancellation

Book a discovery call

Your next lead deserves
a faster response.

Let’s talk about your leads, your workflow, and where Precedent could help. Choose a time that works for you.

Prefer a separate page? Book directly on Cal.com

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What we’ll cover on your call
  1. 01

    Your current process

    Where leads come from and what happens after they reach out.

  2. 02

    Your biggest bottleneck

    The missed replies, manual follow-ups, or disconnected tools costing you time.

  3. 03

    A practical next step

    Which system could help and whether Precedent is the right fit.

Helpful to bring: your website link, CRM name, and one task you’d like to take off your plate.